Fisherman’s Friend Sugar Free Cherry and Menthol flavour lozenges are not just refreshingly fruity, they soothe sore throat and coughs. Have it with a scratchy throat or just as a candy. About the brand Fleetwood pharmacist James Lofthouse develops a menthol and eucalyptus liquid for fishermen in Fleetwood to take with them on stormy and freezing trips into the North Atlantic. It delivers instant relief from problems caused by the prolonged exposure to hostile conditions. Due to the difficulty of taking the liquid in glass bottles onto choppy high seas, James makes a lozenge from the liquid that the fishermen can take instead.