All Brylcreem gels, waxes, creams, clays and the original paste are formulated to include the latest in styling quality and power ,give hair strength, substance and texture. *It helps men to style their hair with confidence. Brylcreem Brilliantly classic men's hair cream with high shine and light hold leaves hair healthy and manageable. Just use a dime-sized amount of Brylcreem Men's Hair Cream to get our trademark look. That's because its conditioning action leaves hair soft, healthy and manageable without the stickiness of other hair gels and hair creams, making it the perfect hair cream. Benefits: *Helps eliminate itchiness and prevents dandruff. *With Fresh hair technology that would keep your hair smelling fresh for at least 6 hours. *Does not flake nor contains alcohol. *Easy wash & non-sticky. *Work any amount through wet hair for your ultimate wet look style.