New generation everyday batteries that keep up with your family – at work or play Offering long-lasting power and innovation, the new and improved Energizer MAX® now lasts up to 35% longer. Just what you need to power your family’s favorite devices. *vs. previous Energizer MAX® in digital still cameras. Based on ANSI tests. Results vary by device. Features PowerSealTM Technology protects your devices from damaging leaks. Holds power up to 10 years Makers of the world’s 1st Zero Mercury AA Alkaline battery * From leakage of fully-used batteries in devices up to 2 years in climate controlled environments * Shelf life * Commercially available since 1991